2015 SME SV 10th Annual Conference

Medical Device

Lean Product Development

Santa Clara Convention Center, Santa Clara, CA

Thursday, May 21, 2015

Attend the Medical Device Lean Product Development conference to learn more about where, when, and how to use the hot new trend of 3D Printing in your own business, and understand the resources available to you. You'll also hear from industry professionals and executives on the topic of robotics trends and opportunities, as its applications spread into homes, hospitals, surgeries, laboratories, packaging, and dangerous missions. Hear examples and practical do's and don'ts for applying lean methods.

Gain new ideas, meet people who share your interests, and learn how the Bay Area continues to innovate and respond to global competition in the following areas:
  • 3D Printing - Trends and Advancements in Medical Device
  • How 3D Printing is Transforming and Accelerating the New Product Development Process
  • Robotics: From the Basics and Trends to Delivering Success - Transform the Future
  • 3D Printing and Robotics  Demonstrations
  • Tools to Accelerate the Product Development Process
  • Winning strategies for regulatory compliance
  • Latest Software Approaches

The conference includes a tour break to the Design-2-Part Show where you will gain connections with vendors that will aid you in your product development and manufacturing projects.

This conference is held in conjunction with the Design-2-Part Show with collaboration from the SME North Bay and SME Sacramento chapters.  Other local  organizations that support SME include IEEE-CPMT, ASME-SCVS, ASQ Northern CA Biomedical Division, SJSU BMES, SWE-SCV, San Jose State University, and DeAnza College.  For more information or if you have registration issues, please contact the Conference Co-Chairs, Joanne Moody  or Hong Xu at

Who Should Attend?

The SME Silicon Valley Chapter 098 is hosting an exciting one day conference for people in:

  • Product development engineers, "makers", designers, manufacturing professionals, technologists, manufacturing engineers, and managers.

  • Students and professionals interested in advancing their knowledge in design, prototyping, making, 3D printing, additive manufacturing, robotics, and networking.


PDF to be attached.

Schedule---this schedule is tentative and subject to change.

7:30 am Registration

Morning Session - 3D Printing and Robotics in Medical Devices

8:00 - 8:30 am  - Conference Overview, Sponsor Introductions

  • JoAnne Moody - 2014 Event Director,  SME Silicon Valley Chapter 98

  • Bill Browne - Master of Ceremonies, MANEX Consulting

8:30 - 9:15 am - Additive Manufacturing — Opportunities and Challenges

Additive Manufacturing offers unique opportunities to stretch design and manufacturing creativity.  Along with these opportunities come some challenges.  Mike will discuss some lessons learned from his experience with managing both metals and polymer AM operations at LLNL, discuss development opportunities, share views of the industry trends and offer a vision for the future of manufacturing that lies ahead.

  • Mike Prokosch - Manufacturing Engineering Section Leader, Lawrence Livermore National Lab

9:15 - 9:30 am - 3D Printing and Robotics in Medical Devices
Come learn about how CNMI is designed to create a unified voice and plan to create programs and physical centers for California’s small and medium-sized manufacturers to have access and use advanced manufacturing technology to help them grow and compete in the global marketplace.

  • Bill Browne - Director of Economic and Workforce Development, MANEX

9:30 - 9:45 am - Break

9:45 - 10:15 am -  Latest Design and Simulation Software Approaches

Learn the latest in software design, simulation, and sustainability software 

  • Damon Tordini - Simulation Application Specialist, Hawk Ridge Systems 
  • Chris Ma - Simulation Engineer, Hawk Ridge Systems

10:15 - 10:30 am - Break

10:30 - 11:30  am - 3D Printing Transforms the Product Development Cycle - Panel Discussion

Learn about the success stories from local company success stories.

  • Panel Leader
  • Panelist - Title, Company

11:30 am - 1:30 pm - TechShop Raffles, Design-2-Part Tour, Demonstrations,  and Lunch break (lunch not provided)

  • 3D Printing  and Robotics Demos
Afternoon Session - Lean and Compliant Product Development Practices (1:30 - 4:30)

1:30 - 1:50 pm - Lean Tools
  • Speaker - Title, Company

1:50 - 2:10 pm - Evolution and Advances in Product Development Software 

  • Speaker - Title, Company

2:10 - 2:30 pm - Navigate the "Regulatory Fog" of product development

Investigate current issues in designing and manufacturing a new product.
  • Speaker - Title, Company

2:30 - 2:50 pm Break, Demos and Networking

2:50 - 3:55 pm - Applying Lean Tools to Medical Device Product Development -  A Panel discussion

Learn  from medical industry leaders about  success and failure of lean in product development.

  • Panel Leader
  • Panel Member - Title, Company

3:55- 4:00 pm Closing and Final Raffle/Drawing - Item


Conference Links

Conference Flyer

D2P News - Conference Press Release

Conference Press Release

Conference Program

Speaker Bios


Speakers & Panelists

  • Bill Browne - MANEX Consulting
  • JoAnne Moody - Event Director
  • Cynthia Cook - Chapter Chair

Diamond Sponsors

  • MANEX Consulting

Platinum Sponsors

  • NUTEK Corporation
  • Product Realization Group
  • TechShop

Gold Sponsors

  • Gallina LLP
  • Phoenix Automation
  • SMTC
  • Hawk Ridge Systems
  • Fathom
  • Inland Metals
  • Grow Shapes
  • Octave Systems

Silver Sponsors

  • DEG
  • General Foundry Service

Program Committee

  • JoAnne Moody, Conference Co-Chair
  • Hong Xu, Conference Co-Chair
  • Cynthia Cook, SME SV Chapter Chair
  • Phil Ogaz, Treasurer & Logistics
  • Larry Lewis, Session Chair
  • Bill Browne, MC for conference
  • Rob Eichner, Design-2-Part Show VP
  • Raya Zion (Laney College)
  • Thi Ngyen (ASQ Biomedical group)
  • Geetha Rao
  • Aaron Joseph
  • Michael Keer

Extended Committee

  • Kathy Loomen
  • Diana Helka
  • Janet Ozasa
  • Keith Krook
  • Michael Shabaka
  • Bruce MacKender

Professional Societies

  • SME North Bay Chapter
  • SME Sacramento Chapter
  • ASQ Northern CA Biomedical Division
  • SWE - SCV


Gold Sponsors

  • Product Realization Group



Bill Browne - Director of Economic and Workforce Development - Manex Consulting - Master of Ceremonies

Mr. Browne has over 32 years of extensive manufacturing experience and expertise in general management, manufacturing operations, quality systems, engineering, product development and continuous improvement initiatives, including Lean Manufacturing and Six Sigma. He has led numerous process improvement initiatives resulting in top-line and bottom-line growth across a range of industry sectors and geographies, including China, Hong Kong and the UK. Prior to joining Manex, Mr. Browne was General Manager at Triangle Coatings, Inc. where he was responsible for managing two manufacturing operations. Mr. Browne has also held executive management positions with Morgan Crucible, Consolidated Container Company and Mattel, Inc.  Mr. Browne has led numerous Lean Manufacturing, quality (ISO 9001, 8D), product optimization, consumer pricing and workforce development programs that achieved dramatic improvements in productivity and competitiveness. Mr. Browne has also achieved the Six Sigma Master Black Belt (SSMBB) and Certified Design for Six Sigma (CDFSS). Mr. Browne holds an MBA from the University of Detroit, and a BS in Engineering Arts from Michigan State University.  Return to Schedule


JoAnne Moody - SME Annual Conference Co-Chair and Event Director,  Liquidity Corporation 

JoAnne Moody is the SME Event Director and SME Annual Conference Co-Chair. Currently, Joanne is employed by a  startup company, Liquidity Corporation, developing new water purification technology.  Joanne is an expert in product development, adhesives, coatings, and medical device materials.  As principal of Zeta Scientific LLC, Ms. Moody has worked for, or consulted with a number of companies including 3M, Boston Scientific, Raychem Corporation (now Tyco Electronics), and EndoSonics Inc.   Ms. Moody earned her BA degree in Chemistry from Hamline University, St. Paul, MN and MS degree from the Chemical Engineering & Material Science Department, University of Minnesota, Minneapolis, MN. Ms. Moody has served as Silicon Valley SME Chair, Conference Chair, Chair-Elect, and Newsletter Editor as well as delegate board member for the Silicon Valley Engineering Council (SVEC).   Return to Schedule

Cynthia Cook - Chair - SME Silicon Valley Chapter Chair

Cynthia Cook is the Chair of the SME Silicon Valley Chapter, a 401(c) non-profit. Ms. Cook is focused on acquiring and providing knowledge and connections for leading edge product development, manufacturing, student outreach and workforce development in the community.  Ms. Cook has over 17 years in manufacturing including lean, quality and new product introduction with Acuity Lighting, and Carrier Corporation.

Ms. Cook earned her Bachelor degree in Industrial Engineering from the Georgia Institute of Technology, Atlanta, GA and MS degree in Management Science from the University of Dayton's School of Engineering, Dayton, OH. Ms. Cook has served as Silicon Valley SME Chair-Elect.  Ms. Cook is a senior member of the Institute of Industrial Engineers, served in several leadership positions within the Dayton, OH chapter, and holds a SixSigma green belt. Ms. Cook is a member of ASQ.   Return to Schedule

Mark Brinkerhoff, PE -  President - Fusion Design, Inc.

Mark Brinkerhoff, PE, is president of Fusion Design, Inc., Campbell, CA. Mark has obtained eight patents for mechanical devices and systems. Previously, Brinkerhoff was an engineering and model shop manager at Amdahl Corporation and a manufacturing engineer at Hewlett Packard Company. He has 29 years of experience developing both products and production machines. While earning his degree at California Polytechnic State University and the College of the Siskiyous, Brinkerhoff participated in a co-op program at Schlage Lock company. Since joining the Society of Manufacturing Engineers in 1995, he has been active in Silicon Valley Chapter 98, where he previously served as treasurer and has coordinated many factory tours throughout the Bay Area. He has also been a member of the American Society of Mechanical Engineers, the Laboratory Robotics Interest Group and TELTECH. Brinkerhoff is an Eagle Scout with the Boy Scouts of America.  Return to Schedule